Vitamins and Minerals are non-negotiable.

You absolutely must get this straight—vitamins and minerals aren't just some optional supplements or fancy buzzwords on a wellness blog. They are ABSOLUTELY CRUCIAL for your body's optimal function - from your first breath to your very last, your body is on an unending mission to meet every cell's metabolic demands, striving to maintain an uninterrupted supply of all essential vitamins.


Regardless of whether you get them from your diet, from supplements, or a combination of both, they are an absolute requisite for good health.

Your Vitamin Needs are as unique as you are.

It's entirely possible for two people to consume identical doses of a vitamin, with one meeting their bodily demands perfectly, while the other falls into a deficiency. Why? Because our vitamin needs are influenced by a myriad of factors: age, lifestyle, genetic makeup, geographic location, ethnicity, diet, alcohol consumption, drug use - the list goes on.

Our individuality extends to our nutrient needs. Our nutritional needs are not static; they shift as we do. Today's needs may not mirror yesterday's, and tomorrow will impose different demands.

92 out of every 100 people suffer from vitamin deficiency.

Whether you turn to the World Health Organization, the CDC, or the USDA, the numbers are outrageous and alarming. The impact of deficiency is immense, affecting our overall health and well-being.

According to the CDC’s NHANES report:

  • 98% of adults do not meet the daily requirement for Potassium

  • 95% of adults do not meet the daily requirement for Vitamin D

  • 94% of adults do not meet the daily requirement for Vitamin E

  • 71% of adults do not meet the daily requirement for Vitamin K

  • 61% of adults do not meet the daily requirement for Magnesium

  • 51% of adults do not meet the daily requirement for Vitamin A

  • 43% of adults do not meet the daily requirement for Vitamin C…and so on

You are desperately lacking Vitamins and Minerals.

Your health complaints are directly caused by these deficiencies.

Neglecting these essential nutrients inflicts damage on your cells, tissues and metabolic processes. Hundreds of health symptoms and problems are scientifically linked to the inadequacy and imbalance of essential nutrients.

Your health complaints, those minor aggravations and annoyances, are directly caused by inadequate intake of vitamins and minerals. If left untreated, they will continue to worsen. However, if you address these deficiencies, your health complaints can improve. Addressing these deficiencies means knowing they exist, and this is the major problem.

You have no idea which Vitamins or minerals you need.

Every year, billions of dollars are spent on vitamins and minerals, yet deficiency statistics show no significant improvement. Access to vitamins has reached an all-time high, yet inadequate intake remains prevalent. How would this be possible if we truly knew what we needed?

Numerous studies indicate that the general population possesses limited awareness regarding their vitamin needs. Surveys conducted among diverse groups consistently reveal a lack of knowledge and confusion surrounding essential nutrients. People are unaware of which vitamins they require and the health detriments associated with lacking them. This ignorance poses a significant barrier to achieving optimal health.